This ROI model calculates the return on investment of an advertising campaign.

As you enter a few values, which should be readily available from your sales or finance department, the model will calculate the ROI of the campaign, the advertising leverage and efficiency index for you.

It is a great tool to explore the effectiveness of your advertising portfolio, review the performance of each media in the communications mix and optimise the marketing mix (4Ps) toward the highest ROI.

As you enter different value sets you can test various scenarios for profitability and determine the sensitivity of the ROI and sales impact to different advertising options.

What should I enter?
How to interpret the result?
Case study - two scenarios