Market Beat Research has developed specific IPRs in Electronic Audience Measurement (EAM). These intellectual property rights relate to the system for electronic measurement of audience traffic and exposure (circulation) in out-of-home markets. Pending patent, prototypes were developed with our strategic partners and are now being piloted with clients in the field.
The new electronic measurement products fall in two categories; audience traffic and exposure meters and a customer observation system. These will allow our media, advertising and retail clients to monitor their traffic and market exposure continuously and in a systematic manner – 12/24x7 and in real-time. Electronic measurement produces transparent audit trails; it is highly reliable and cost-effective.
MBR will introduce these products from the first quarter 2006. Customers may benefit in several ways. They may purchase the sensors and software to implement their own measurement system; or they may rent/hire a mobile/stationary system under the support of MBR and our partners. MBR is constantly looking for new partners that have the strategic vision to explore new market opportunities for these exciting products.
[−] ONLINE FIELD RESEARCH SOLUTION
Computer Assisted Personal Interviewing (CAPI) uses wireless PDAs and Tablet PCs for electronic data acquisition in the field. In conjunction with online processing, paper-less field studies offer important advantages over conventional research methodologies. The main benefits include reduced sampling and data entry errors, transparent audit trails for each interview response, multimedia prompts in online questionnaires, flexible execution, instant reporting and of course - significant cost savings.
MBR employs this software solution for our own purpose; the software is highly configurable and can meet the business requirements of an online research provider or an in-house research department. This powerful end-to-end solution includes the wireless field devices, the straight-through statistical-processing, the online reporting, secure client and team web services, business administration functions and the public web pages.
[−] ELECTRONIC AUDIENCE MEASUREMENT SOLUTION
The Audience Measurement system measures the response of the audience to marketing stimuli; direct at the point-of-sales [POS] or the point-of-promotion [POP].
Electronic sensors are affixed to indoor or outdoor promotion assets, including shelves, ad-panels, signage, plasma or LCD screens. These sensors record the exposure and observe certain behaviours of the passing consumers or audience in their natural market environment 24x7. The sensors range from 3D-people counters to digital infrared cameras with image recognition capability.
The data is instantly transmitted, processed and accessible to clients via the MBR portal. The results are similar to click-stream reports from the online and TV media.
EAM systems use different sensors and configurations for in- and outdoor applications, retail and advertising situations. They can work in conjunction with other research methodologies, including CAPI and Online. They can also work standalone, as temporary/mobile or permanent/stationary installations to meet your business requirements.
EAM systems provide a new cost-effective research methodology for continuous real-time tracking and marketing performance feedback in fast changing consumer markets, such as FMCG, fashion and high-tech
Please contact Market Beat Research to discuss your specific project requirements.
