Market Beat Research to open first franchise in China before..

SAP is the only software company in the study that increased its brand value...

Can Brands be evaluated in financial terms? Under the IFRS all acquired brands must be disclosed on the balance sheet as intangible assets.

Bluetooth advertising, is it outdoor spam or a new proximity media?

Consumers are rational and consistent in their purchase behaviour. More than 82% of..

Digital advertisers know that dynamic media require different strategies to maximise the audience exposure and ROI of the campaign. 79% of the…

Market Beat Research announced its new online marketing analytics to track category and brand attributes online..

Market Beat Research to open two new offices in Zurich and Frankfurt..

Market Beat Research demonstrates its new Eye Tracking System to the outdoor industry..

An integrated cross campaign can increase the reach and frequency, lower the cost-per-conersion (CPC) and improve the campaign ROI...