Accelerated by the world financial crisis China is now undergoing a monumental metamorphosis.
In fast-forward mode the Chinese market is now experiencing a rapid paradigm shift from production towards marketing orientation.

For decades many of the time-honored domestic brands experienced nothing but loyalty from their customers – they are now under siege.
br> These brands are being challenged not only by intensifying competition from the global entrants in their own home markets but also from a new demand for choice and innovation.

Many international brands that tried to hastily launch themselves in to the Chinese market had failed to meet their objectives.

The successful brands have learned from intense global competition over many decades how to localize their marketing mix and meet the peculiar demands of a different culture whilst adapting their supply chain logistics to the local economy. more..

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