Of course, such outcome can not solely depend on the stimulus package released by the Chinese Government but also on the willingness and readiness of individual companies to part-take in this national effort.
To emerge as winners from this crisis the ‘time-honored’ brands will need to get out of their comfort-zone. They will need to step up and compete with the worlds best brands on innovation, product variety, quality and brand aura. more..

This will require sophisticated marketing concepts, strategies and capabilities. But most importantly, marketing executives should realize that this battle will be fought on the grounds of advanced information and consumer insights. New scientific research uses econometric indicators to provide decision-ready information to those executives who are ready to turn it in to branded innovation. more...

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