Market Beat (China) specializes in advanced branding, advertising effectiveness, consumer behavior and retail performance research.

Our clients include leading consumer brands, international and domestic advertising agencies and national retailers in Europe, Australasia, China and India.

Opposite to conventional market research our scientific methodology is based on sound economic theory. Econometrics are key performance indicators (KPIs) that measure the economic impact and performance of a brand, product, advertising campaign or retail channel in its competitive context. This allows decision makers to directly assess, monitor and forecast their market performance in economic and financial terms.

The joint-venture will bring the best-of-breed scientific methodology to our clients in China, providing a localized service based on our leading research, tailored to meet the unique requirements of the Chinese consumer brands under global competition. more..

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