As the turbulence in the world financial markets is now spreading over to the broader economy its impact is being felt more directly in our daily lives. Consumers are responding to the squeeze and the future economic uncertainly by rationing their discretional spending. Sectors that are still reporting robust growth include the consumer electronics, some white-goods / durables, fashion & beauty, personal care and most FMCG products. Most of these products are from domestic or imported brands.

On the whole - it appears - that China may indeed be one of the most resilient economies on the planet and that it may be well positioned to emerge from this crisis as a winner. Chinese consumer brands have now – more than ever - a strategic opportunity to step up to their global challengers and compete successfully on marketing sophistication, product quality, variety an innovation. more..

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