As the Chinese economy matures it produces powerful brands from their own ranks. According to branding expert Craig Branigan companies in the Middle Kingdom are starting to develop their own design language.

The Businessweek report “BW 20-Best Chinese Brands” found that Lenovo and China Mobile were zeroing in on global recognition in the dawn of the Olympic games in Beijing, where Coca-Cola, Adidas and Samsung are key sponsors.

Bank of China, China Construction Bank and China Merchants Bank were also among the top-ten domestic brands.
However, General Motors, Volkswagen, Toyota, Nissan, and Honda still enjoy the majority of the automotive market. China remains heavily dependent on foreign technology, and Nokia, Motorola, and Samsung are immensely popular with Chinese mobile phone users.

Market Beat Research studies the development of emerging brands in China, India and the UAE and found that global brands can have a strong impact on the development of domestic brands. Once established nationally, these seem to quickly mimic the more sophisticated marketing methods of the global brands while offering a premium value proposition through cultural focus and lower prices.

Market Beat specializes in brand assessment, advertising effectiveness and marketing performance.

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