MACQUARIE UNIVERSITY in Sydney offers its students more than just knowledge.

As part of their marketing research course 360 students get to participate in an industry study to unveil the Juiciest Brands of Australia.

Market Beat Research will coordinate the project with the University's Dept. of Business in North Ryde.

The research is to assess the brand equity and relative brand power of the Fresh Juice category in Australia.

This market segment also includes the popular and fast growing Juice Bar franchises like Boost and Nudie that have successfully penetrated the mature juice industry and brought back growth to this category.

These brands are targeting their fresh juice products at the health-conscious consumer with a need for self-expression, taste and quality of life.

These consumers are willing to pay the price for superior brands.

Market Beat Research
Brand Assessment & Consumer Research

Back