As the Chinese economy matures it produces powerful brands lie Lenovo, China Mobile, Boc, Baidu..

Marketing students at Macquarie University in Sydney conduct a branding study of the Australian..

The global APEC events will be hosted in Sydney..

After years of divesting branches and rationalising customer service operations the financial sector is now..

Market Beat Research to open first franchise in China before..

SAP is the only software company in the study that increased its brand value...

Can Brands be evaluated in financial terms? Under the IFRS all acquired brands must be disclosed on the balance sheet as intangible assets.

Bluetooth advertising, is it outdoor spam or a new proximity media?

Consumers are rational and consistent in their purchase behaviour. More than 82% of..

Digital advertisers know that dynamic media require different strategies to maximise the audience exposure and ROI of the campaign. 79% of the…