CHINA'S EMERGING BRAND POWER
As the Chinese economy matures it produces powerful brands lie Lenovo, China Mobile, Boc, Baidu..
THE JUICIEST BRANDS IN AUSTRALIA
Marketing students at Macquarie University in Sydney conduct a branding study of the Australian..
APEC EVENT IMPACTS ON CONSUMER BRAND PERCEPTION
The global APEC events will be hosted in Sydney..
BRANDING FRENZY HITS GLOBAL FINANCIAL SECTOR
After years of divesting branches and rationalising customer service operations the financial sector is now..
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Market Beat Research specialises in out-of-home market research. We conduct regular surveys in shopping centres, retail outlets and public venues to provide marketing departments and advertising agencies with instant and direct performance feedback and consumer insights.
Computer assisted personal interviewing (CAPI) is the most flexible and cost-effective methodology for primary out-of-home research. We specialise in marketing performance, brand tracking, advertising effectiveness, consumer insights, customer experience, market testing, POS & purchase behaviour research.
[−] MARKETING RESEARCH
Monitor your vital marketing performance indicators online. Periodic surveys track the effectiveness of your marketing mix, the brand position, strength and value on a regular basis. We measure your primary market impact and provide instant and detailed KPIs, consumer insights and category trends.
[−]IMAGE & BRAND RESEARCH
Track your brand premium and equity online. MBR Cat-Scan periodically monitors the top brands in your category. It measures the brand perception and premium among your primary stakeholder groups, the purchase and consumption behaviour and the price elasticity for maximum yield.
[−]ADVERTISING EFFECTIVENESS RESEARCH
Measure the effectiveness of your advertising campaign and media mix, directly at the point-of-promotion. Campaign performance KPIs include the awareness, recall, copy testing, attitude and purchase intent with detailed creative analytics, media mix and audience measurement. Eye-tracking is the latest development in electronic audience measurement (EAM).
[−]CONSUMER RESEARCH
Position your brand for maximum category yield and long-term brand equity. NEW Econometric Value Modelling combines consumer attitude and behaviour research to predict the purchase and consumption behaviour of your customers, based on their brand perception.
Call us today ..and inquire about your specific research requirements or ask for a free quote within one business day.
